Sarah Arbuthnot is President of Supadu, a global technology company helping publishers grow online direct sales through ecommerce and metadata-driven digital experiences.
Sarah’s expertise sits at the intersection of ecommerce and consumer buying behaviour, with a focus on how readers discover, evaluate, and purchase books in an increasingly fragmented digital landscape and age of AI. She works closely with publishers worldwide to turn interest into transactions, building strategies that connect discoverability with conversion and long-term customer relationships.
Sarah is a recognised voice on direct-to-consumer growth, metadata, and the evolving role of publisher-owned websites, regularly speaking at international industry events on how publishers can better reach and convert readers.
